As a founding partner of Boneau/Bryan-Brown, Inc., Chris Boneau has navigated more than 400 theatrical productions across the globe through the crowded media landscape. The strategic press and marketing campaigns he has developed tell stories that build awareness and develop audiences. They get people into the seats. What are some of these techniques? How is story telling in marketing different that in a play, musical, opera, or dance? Chris has a wealth of knowledge about how to break through the noise and reach your audience.